The Xiaomi brand has managed, in just a few years, to stand up to two of the large technology multinationals, such as Apple and Samsung, and it has done so with very clear premises: to offer advanced design and technology, at affordable prices.

Many know it as the Chinese Apple, due to certain similarities in the style of their products, their stores or the spectacular presentations of their products. But, beyond these similarities, Xiaomi has managed to gain a significant market share thanks to its exceptional quality-price ratio.

Xiaomi's most wanted

In less than 10 years, The company has become the fourth global mobile manufacturer, selling more than 10 million units each month, only behind Samsung, Apple and Huawei (which it could soon hunt down).

All this is not by chance. Xiaomi equips all its equipment with high technology and carries out high quality controls, but maintains prices without comparison. In this way, it aspires to position itself as a leader in every product it touches: not only in mobile phones, but also in computers, tablets, external batteries, activity bracelets, routers, televisions, or even kitchen appliances, such as teapots and rice cookers. .

Roborock, a highly appreciated manufacturer

For its part, Roborock is a company that has earned well-deserved fame. Founded in 2014, with the backing of Xiaomi, it soon achieved great success with the Roborock S50, also known as Xiaomi Vacuum 2.

From this milestone, although it continued manufacturing for Xiaomi (not only robot vacuum cleaners, but also other products), the company has decided to go one step further, with the manufacture of a quality robot with its own brand and distribution, such as the Roborock S6.

In addition to these high-end robots, with laser navigation, it continues to manufacture the mid-range, called Xiaowa. The company is committed to intelligent home automation, especially in Europe, where it has opened a branch to strengthen both its sales and customer service and after-sales.

What advantages do Xiaomi/Roborock offer?

Both the Xiaomi Vacuum, 1 and 2, and the Lite version, the Xiaowa, present some characteristics that differentiate them and put them above other competing robots.. The Xiaowa is the one with the lowest price and the most basic features, but be careful, it turns out that these features can be superior to most of the robots on the market.

For example, regarding suction power, The 1.600 Pascals that the Xiaowa reaches have hardly any competition (It is practically the figure achieved by the Roomba 980, a robot that costs five times more).

And if we go to the 1.800 Pascals of the Xiaomi Vacuum 1, or the 2.000 achieved by the Vacuum 2 (Roborock S50) or the Roborock S6, they are figures that few robots come close to today.. That is, we are talking about robot vacuum cleaners that are all among the most powerful on the market.

In addition, they have a great autonomy, 2 hours in the case of the Xiaowa, and up to 2 and a half hours in the case of the two Vacuum. In this way, cleaning a large floor with a single charge is no problem for Xiaomi robots.

The "big brothers" of this saga, the Vacuum 1 and Vacuum 2, and the Roborock S6, are a technological prodigy. We summarize some of its advantages below:

As a novelty, two robots have come onto the market that compete, without a doubt, for the title of best robot vacuum cleaner on the market:

El Xiaomi Vacuum 1S, which replaces the Vacuum 1, which has a higher power, 2.000 Pascals, cleaning by room and has the possibility of saving several maps.

El Roborock S6, the first device that the Xiaomi robot manufacturer makes under its own brand. An advanced robot that also mops and cleans rooms, for greater comfort.

History of Xiaomi

Xiaomi is a technology company founded in 2010. It launched its first smartphone in 2011, and just two years later, it managed to surpass the sales in China of the two phones. flagship of its rivals, the iPhone 5 and the Galaxy S4.

The growth of the company has been exponential in these years. Mainly, thanks to word of mouth, since there was no advertising, it was not even possible to buy their products other than through the Internet. And yet, Thanks to the high quality of its products and its reasonable prices, Xiaomi has managed to position itself as one of the world leaders in technology..

One of the keys to this policy was summarized in April 2018 by the company's CEO, Lei Jun, and is that the profit of each device is very small, only around 5%, well below that established by other brands.

The crux of the matter is, therefore, selling many units, and in this way, the company has placed itself in the first places in the sale of mobile devices, and this despite the fact that it has not yet fully entered important markets, like Europe and India. In recent times, it has begun to open web channels and physical stores in these areas, with excellent results. After making its presentation in the Indian market, the company has presented a new line of mobile phones, intended to fight with the top of the range of other brands, based on a new brand, called POCO.

Another key to their strategy continues to be word of mouth. Make excellent products, so that the users themselves speak well of them and contribute to sales. And another important aspect is fine stock control, so that practically everything that is manufactured is sold, there is very little storage.

It also bases its success on listening to its customers, continually offering solutions and new functionalities, thanks to the good functioning of the user community and the review made by the company's engineers of the comments made therein.

In the world of vacuuming, Xiaomi has achieved a strong positioning thanks to the Xiaomi Vacuum and, above all, the Vacuum 2 Roborock, the star of robot vacuum cleaners, one of the best robot vacuum cleaners on the market, both in terms of quality-price and performance.

In the second quarter of 2018, the company achieved a 68% increase in sales compared to the same quarter of the previous year (and in a market that has already stagnated), reaching 5.700 billion euros.

The launch in 2019 of the new version of the Xiaomi Vacuum, called Xiaomi Vacuum 1S, promises to bring a lot of joy to the company, since it offers very high features that few or no robots have, at a super reasonable price.

In 2018, the company debuted on the Hong Kong Stock Exchange, with a valuation of 45.000 billion euros. The company, in addition to mobile phones, has a strong position in televisions, computers, power banks, activity bracelets and other technological devices, such as electric scooters, drones or smart sneakers.

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