Ufesa, small big successes

Ufesa

There are brands that seem to have been with us all their lives, and one of them is Ufesa, one of the leaders in small household appliances (PAE) in Spain since many years.

Ufesa Analysis

Ufesa has a wide range of home products, what includes:

  • Garment care: Steam irons, ironing centers, vertical ironing and sewing machines.
  • Personal Care: Dryers, hair straighteners, curlers and stylers, hair clippers, barbers, shavers, epilators, nose trimmers and profilers, thermometers, bathroom scales, and even gel and alcohol dispensers.
  • Air conditioning: Oil radiators, thermal emitters, heaters, convectors, standing, table, tower and floor fans, air conditioners, purifiers and dehumidifiers.
  • Vacuums: Sled (with and without bag) and broom vacuum cleaners.
  • Cooking: A wide variety of kitchen appliances, including blenders (cup, hand and kneading machines), coffee makers (espresso, drip and super automatic), kitchen scales, grills, barbecues, sandwich makers, toasters, juicers and blenders, kitchen robots and air fryers.
Wide range of breakfast machines

History of Ufesa

Ufesa is the acronym for Union of Electrical Appliance Manufacturers, SA Born in 1963 as a family business, created by 13 families from northern Spain who joined together to create this group.

In 1980, its appliances were present in many Spanish homes, and it was decided create the Ufesa brand.

The firm continues to grow, and seven years later, in 1987, its internationalization began, with the opening of Ufesa Portugal.

Over the next 10 years, the Ufesa brand continues to consolidate a privileged position in the field of small appliances, which led to it being acquired in 1998 by the well-known German group BSH., which brings together prestigious brands such as Siemens, Bosch or Balay.

Ufesa factory in Vitoria (Álava)

In 2018 the brand returned to Spanish hands, when it was acquired by the B&B Trends group., which manages other well-known brands, such as Racer or Di4.

Ufesa is today present in more than 50 countries on 4 continents, including most of the European Union, and others, such as the United Kingdom, Armenia, Azerbaijan, Georgia, Switzerland, Turkey, Israel, Jordan, Kuwait, Saudi Arabia, Algeria, Morocco, Tunisia, Argentina, Bolivia, Colombia, Ecuador, Chile , Paraguay and Uruguay.

The company makes a strong annual investment in R&D, seeking functional and efficient solutions for daily life, launching about 80 products a year on the market, belonging to the different categories in which it is present.

Super automatic coffee maker

Super automatic coffee maker


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