Siemens, quality, technology and design

Siemens

The Siemens brand is one of the main manufacturers of household appliances worldwide and the first industrial company in Europe, present in 190 countries and with an annual turnover of more than 80.000 million euros.

Siemens Analysis

Siemens is a multinational that It is not only dedicated to home appliances, as it also operates in the industrial and professional sector., mainly in 4 sectors: industrial, energy, health and infrastructure.

At home area, has a very complete range of products, which include hobs, ovens, extractor hoods, microwaves, refrigerators and combis, freezers, dishwashers, washing machines, dryers, coffee makers and, of course, vacuum cleaners, some of which are among the best sellers on the market, such as the Siemens VS06A111 Synchropower.

Siemens is a brand with a extensive experience in the market, which can only be explained by the high quality and great functionality of its products, robust and loaded with technology.

The brand's positioning is located in the medium-high range; buying a Siemens product, you know that You buy a quality device that does what it has to do, does it well, and will last a long time..

Currently highlights the iQ product line (iQ700, iQ800...), made up of various appliances equipped with more advanced features, would be a high-end, more advanced range for those looking for the best of the best.

Also in vogue is Home Connect line, to turn your house into a home connected with smart appliances, where you can, for example, control the washing machine remotely or know what you have inside the refrigerator when you are shopping, thanks to the cameras it incorporates.

Siemens brand history

The history of the Siemens brand begins in the XNUMXth century, as it was founded in 1847, in Berlin, by Werner von Siemens and Johann Georg Halske, initially as a telegraph company, under the name Telegraphen-Bauanstalt von Siemens & Halske, and from 1897, it became a joint stock company, Siemens & Halske AG.

Werner from Siemens

Werner von Siemens (source: Wikipedia.org)

In 1848, built the first long-distance telegraph line in Europe, between Berlin and Frankfurt, and from there it participated in various lines in Russia, also completing the impressive line between London and the Indian city of Calcutta in 1867.

In 1863 its internationalization began, with a cable factory near Woolwich (England), which would later be followed by a cable factory in the Russian city of Saint Petersburg, in 1882, a branch in the Austrian capital, Vienna, in 1883 and a subsidiary in Tokyo (Japan), in 1892, the year in which he also arrived in Chicago (United States), to create a train engine factory.

In 1903, Siemens-Schuckertwerke, a manufacturing company, was founded. electric engineering.

After World War I, was among the top five electricity companies worldwide.

In 1919, created the well-known lighting company Osram GmbH, in which AEG also participated (later, it would take over 100% of the company, until its listing on the stock market in 2013).

In 1932, Siemens-Reiniger-Werke AG was created, dedicated to medicine.

In 1939, The company had positioned itself as the largest electricity company in the world, with more than 180.000 employees.

After World War II, due to the foreseeable blockade of Berlin, the administrative headquarters of Siemens-Schuckertwerke was transferred to the city of Erlangen, and the corporate headquarters of Siemens & Halske was moved to Munich.

Siemens offices in Munich

Siemens offices in Munich

The period after the Great War saw a boom in consumption in homes, which began to significantly increase their equipment, so The company began manufacturing various home appliances (washing machines, televisions, etc.), in addition to increasing its presence in other areas, such as data processing or medical technology.

In 1966, Siemens & Halske, Siemens-Reiniger-Werke and Siemens-Schuckertwerke merged, creating the current Siemens AG., an event that occurred under the mandate of Ernst von Siemens, grandson of the founder.

In the eighties, it was already a large multinational, with 141 factories in 37 countries, with sales outside Germany accounting for 50% of the total (in the following decade, foreign sales would already exceed two-thirds, thanks to the impetus of the European Union).

However, The company continues to have a large part of its production in Germany, since the famous "made in Germany" is still important to many buyers.. Account has more than 100.000 workers in Germany, in around 50 factories.

Currently, the company's headquarters are located in Munich and Berlin., a city in which the group's largest production center is located, with around 13.000 employees.

Much of the administration of Siemens AG is also still located in the Bavarian city of Erlangen., in addition to various units of the industrial division, technology, energy, R&D, etc., grouping together some 23.000 employees.


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