Talking about Samsung is talking about one of the leading manufacturers of household appliances and consumer electronics worldwide, but this brand represents all that and much more, a huge multinational with branches in multiple areas.

Within the world of vacuuming, It has an interesting range of modern and functional sled vacuum cleaners, and especially a line of broom vacuum cleaners with a high level of performance., at the level of the most prestigious on the market, which incorporate technologies such as rotary scrubbing or automatic emptying, among which its current top of the range stands out, the Samsung Jet 90.

Samsung History

The company was founded by Lee Byung-Chull and It has more than 80 years of history. It began its journey in 1938, as a food products import and export company. The original name of the company was Samsung Sanghoe, which in Korean means three stars (a symbol of power and greatness in that country).

In the late 40s entered the construction sector, and in the 50s, after the Korean War, created a textile business line, with the opening of the most important wool factory in the country.

In the following two decades, the company grew, covering the entire design and manufacturing process, from raw materials to the final product, and began to open new subsidiaries in various sectors, related or not to its core business at that time: ship construction, chemical and petrochemical industry, design of mechanical and electronic components, etc.

One of the company's main milestones, if not the main one, was the creation in 1969 of Samsung Electronics, a branch specialized in technology and electronics.. It began thanks to an agreement with the Japanese company NEC, and would soon achieve great success with its televisions, selling more than 10 million units in the 70s (when it was not yet such a widespread appliance in homes).

In 1974 he established two important companies of the conglomerate, perhaps not so well known to the general public, but giants in their fields: Samsung Heavy Industries, one of the largest shipbuilding firms, and Samsung Petrochemical, in the petrochemical sector.

After the death of its founder, the conglomerate was divided into parts for his heirs, remaining the main brand as the part of consumer electronics and appliances, constructions and shipyards, and the rest under other names: Shinsegae (department stores), CJ Group (food and entertainment) and Hansol (chemical products).

technological leadership

In 1993, Lee Kun-hee, son of the company's founder, developed a plan to be at the forefront in the world of electronics. Although that division was one of the group's most successful and profitable, it was still perceived as being of lower quality than Japanese products.

Over time, Samsung Electronics has established itself as one of the main manufacturers, becoming the largest mobile manufacturer in 2012. (then displacing Nokia, which had led the market for 14 years).

The company It also began to invest in areas such as biopharmaceuticals, biotechnology and smart watches., increasing its investment in R&D&i by 15% and establishing a new headquarters in Silicon Valley.

In addition to mobile phones and appliances, has a strong competitive position in semiconductors, control modules, displays, memories and other electronic components, as well as in the naval sector, construction, insurance, medical equipment, financial services, etc.

Currently, The conglomerate is the largest in the country (which also has other giants such as Hyundai and Daewoo), and accounts for around 20% of exports and 17% of GDP., with a turnover of around 700.000 million dollars (about 200.000 for the consumer electronics division).

The company shows a high concern for ecology and the environment, and since 2009 it declared a strategy aimed at the use of recycled and recyclable materials, both in products and packaging, the collection of materials and durability and efficiency in operation, with technologies such as Inverter motors.

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