Roidmi, a Xiaomi company, but with its own personality

Roidmi

In the environment of Xiaomi universe and its e-commerce Youpin, various brands have emerged that market products that also They follow the line of the famous multinational in terms of design and quality; Roidmi is one of the most prominent.

Roidmi Analysis

On Youpin, many products begin through crowdfunding, a type of collective financing, through which products that are attractive to potential consumers receive small amounts from them to be able to create and launch them.

Roidmi has managed to stand out as its own company, from the association of its name with Xiaomi. Their products have high quality and an elegant and minimalist design. very much in line with Xiaomi, with a predominance of white.

The company has won important design awards, such as the Design Award or the Red Dot Award, and already has direct distribution in Europe. Its name is already associated with some of the best-selling stick vacuum cleaners with the best quality-price ratio today, such as the Roidmi F8 Storm, F8 Lite or the X20 Nex.

History of Roidmi

Roidmi is a young Chinese company, founded in 2015. Initially, It was launched through crowdfunding that achieved great success, with coverage of more than 800%, which allowed the creation of the company, owned by Xiaomi Technology, Shunwei Capital and Haiquan Fund. Soon, has become a leader in cordless vacuum cleaners in its country.

Thanks to its membership in the Xiaomi ecosystem, The company has expanded rapidly throughout the world, and can now be acquired in more than 60 countries, including the United States, Japan and Europe.

Roidmi has achieved 6 design awards and has up to 103 technical patents, which indicates the importance it gives to R&D.

Roidmi Awards

Initially, it began by launching accessories for cars, such as a Bluetooth accessory, which won an award at the G20 Summit, and its first MiJia product, the Car Air Purifier; In 2016 he began his project to launch his first cordless vacuum cleaner..

In 2017, Roidmi attended the International Consumer Electronics Show, presenting your first stick vacuum cleaner, the Roidmi F8.

In 2018 he participated in the International Consumer Electronics Show and launched its F8 vacuum cleaner to the global market. He also participated in the IFA in Berlin and the Hong Kong Electronics Fair, presenting his handheld vacuum cleaner, the M8, specialized in cleaning mites.

In 2019 it also participated in various international fairs, such as HOMI in Milan, Tendence LifeStyle in Frankfurt, The Inspired Home Show in Chicago or the Spring Consumer Electronics Show in Hong Kong. launching on the market what is currently its top, the high-end Roidmi X20 Nex broom vacuum cleaner.


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