Osotek, innovation and technology that exceed expectations

Osetok

Home equipment has evolved a lot in recent years, and Technology has brought greater convenience, versatility and efficiency to many homes., something that has been especially noticed in the field of cleaning.

We increasingly have more possibilities to keep our home clean, and Traditional brands compete with others that are loaded with design and technology, as is the case of Osotek, a signature of the Xiaomi ecosystem that has been going strong since its birth.

Osotek Analysis

History of Osotek

Osotek was born in 2019, forming part of the Xiaomi ecosystem, through the Mijia sub-brand. It was initially presented under the Shunzao brand, launching its wireless broom vacuum cleaner in December of that year. Z11 on Xiaomi's Youpin portal.

The launch had an enormous impact, becoming the largest project in the cleaning industry of that portal, and multiplying the expected collection by 30; The Z11 offered a very high level of performance, which allowed it to compete head to head with the powerful Dyson, but at a much more refined price, and included innovations such as the hair cutting system integrated into the roller, to avoid tangles.

Detail of the Shunzao Z11 brush

This model achieved notable success in various markets, and was the basis that allowed the brand to continue growing, based on a constant innovation, which has led the company to have more than 500 patented applications and more than 250 granted patents.

In 2021 it launched its spectacular handheld vacuum cleaner on the market Z1, which once again broke the mold due to its features and spectacular design and completed a new financing round of 50 million dollars, which, added to the previous ones, They already exceeded 250 million investment.

Innovation

In that same year, launched two other cordless brooms on the market, the light L1 and the complete and powerful Z11 Max, a revision of its successful Z11 model, and an interesting alternative for those looking for high performance at a reasonable price.

In 2022 it continued to expand its operations worldwide, with five new branches and the development of the R&D department., exceeding 10 million users worldwide.

Already under the Osotek brand, the firm has brought new and very interesting models to the market, such as the powerful and affordable S9 Pro, the powerful S11 and the spectacular wet and dry vacuum cleaner H200.

International awards

Osotek has won various international awards for design and innovation, among which the iF Design Award, the Red Dot Design Award, the Contemporary Good Design and the European Product Design Award stand out.


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