Ninja, the best ally in your kitchen

Ninja

If you're looking for practical, functional and good quality kitchen appliance, which does what is expected of it and does it well, take a look at those from the Ninja brand.

Ninja Analysis

Ninja Story

Born as Euro-Pro more than 100 years ago, initially dedicated to the manufacture of sewing machines, it began its journey in Europe, and later jump the puddle and settle first in Canada; at the moment, Its headquarters are in Needham, near Boston (Massachusetts), in the United States..

The Ninja brand is part of Shark Ninja Operating LLC, a company that brings together two product lines:

  • The well-known vacuum cleaners Shark, one of Dyson's main competitors in stick vacuum cleaners, with models as successful as the Anti Hair Wrap (anti tangle) or the DuoClean TruePet (ideal for homes with pets), from Roomba in robot vacuum cleaners, with bestsellers like the IQ Robot RV1000SEU, with self-emptying base, or the AI Robot VacMop, with laser navigation, and a very interesting line of sled vacuum cleaners, with devices like the spectacular CZ500EUT.

The well-known vacuum cleaners Shark, one of Dyson's main competitors in stick vacuum cleaners, with models as successful as the Anti Hair Wrap (anti tangle) or the DuoClean TruePet (ideal for homes with pets), from Roomba in robot vacuum cleaners, with bestsellers like the IQ Robot RV1000SEU, with self-emptying base, or the AI Robot VacMop, with laser navigation, and a very interesting line of sled vacuum cleaners, with devices like the spectacular CZ500EUT.

Additionally, the Shark brand has other product lines, such as dryers and air purifiers.

  • Within the Ninja brand, we can find a wide variety of kitchen appliances, including:
  • Multifunction electric cookers.
  • Glass blenders.
  • Air fryers.
  • Food processors.
  • Indoor grills.
  • Tabletop ovens.
  • Refrigerators.
  • Breakfast accessories, such as kettles or blenders.
  • Kitchenware, with two collections of pans and saucepans (one in steel and the other in anodized aluminum) and super precise and always sharp knives.

SharkNinja has 22 delegations throughout the world, being directly present in 10 countries and with a strong investment in R&D that allows it to have more than 2.000 of its own patents.

Since it was established in Canada in 1994, it has been growing progressively, and In 2008, he expanded beyond home cleaning and created the Ninja line of kitchen appliances., based on the principles that had made it successful until now, and that would continue to be the basis of its success: identifying consumer needs and problems and addressing solutions through innovation.

Salmon prepared with the Ninja Foodi MAX

Salmon cooked with the Ninja Foodi MAX

In constant growth, It currently has more than 2.200 employees, focused on the five vectors that the company identifies to achieve customers and keep them satisfied over time:

  • Delight the consumer until you are “rarely satisfied.”
  • Improve every day (progress towards perfection).
  • Learn more about the needs, desires and problems that the client may have (details make the difference), detecting smoke before fire, anticipating your concerns.
  • Understand that work teams allow us to obtain a more complete joint vision and provide a better solution to challenges, just as happens in team sports (winning is a team sport).
  • communicate clearly, both between members of the company and with clients, suppliers and other people related to the company (communicating for impact).

In this way, the Shark and Ninja brands quickly achieved an important position in the United States, the United Kingdom and other English-speaking countries, so In 2017 it began its expansion worldwide, positioning itself as a relevant brand in markets such as China, Germany, France and now Spain..

Map of Ninja's presence in the world

Its innovative approach translates not only in the way it interprets consumer needs, but also in the treatment of employees., having won the Built In award in 2022, in the category of 100 best large companies to work for.

Built In Award

Do you want to know the group's other brand, Shark, or other interesting brands with kitchen machines?