Midea is one of the world leaders in the field of household appliances. Its strategic alliance with Xiaomi has also allowed it to enter the field of smart home, with functional and practical devices loaded with technology and design, such as robots M7 y M7 Pro.

According to data from Euromonitor International Limited, Midea has managed to position itself as the number one brand in units produced worldwide in consumer appliances., with a wide range of products that includes refrigerators, washing machines, washer-dryers, dishwashers, ovens, microwaves, induction hobs, air conditioning, purifiers, aerothermal energy, etc.

History of Midea

Midea was founded in 1968 by He Xianjian, in the Canton region (China), and since 1981 it has operated under the current brand, Midea.

In the eighties of the XNUMXth century entered the ventilation and air conditioning market, quickly positioning itself as a leader in China.

Its sales in the nineties were already around 500 million euros, and in 1992 it began trading on the Shenzhen Stock Exchange; In 2000 it already exceeded 1.000 million in turnover.

In 2004, continued its expansion with mergers, acquisitions and opening various business lines, which included refrigerators, washing machines and other appliances.

In 2007 it opened its first factory outside of China, in Vietnam, and in 2010 it inaugurated its new and spectacular headquarters. in Shunde, a city-district in Guangdong province. Its annual turnover already exceeded 10.000 million euros.

In June 2016, Midea acquires 80% of Toshiba's home appliances division, and in November bought 80% of the Italian air conditioning manufacturer Clivet SpA, positioning itself as the world's number 1 company in sales of air treatment devices.

In 2017, acquires 94% of Kuka, a leading German company in industrial robotics, which has allowed it to be in a leading position in manufacturing, with numerous robotic production lines in its plants.

Currently, Midea is present in more than 200 countries and regions, has more than 150.000 employees and has more than 30 factories in 16 countries.

Since 2016, is part of the Fortune Global 500, the list of the first 500 companies worldwide by revenue volume.

The company invests heavily in R&D (more than 4.000 million dollars in the last 5 years), it has 20 research centers in 9 countries and more than 10.000 employees in that area, it has more than 35.000 patents, and its modern factories include more than 1.600 robots in its lines of production.

He has also achieved important international design awards, such as the Reddot Design Award, the iF Design Award or the Good Design.

Smart home

Midea has a line aimed at the smart home, which has been reinforced by several actions, such as the acquisition of Toshiba's home appliance business in 2016, which allowed it to achieve synergies by combining the knowledge and experience of both companies, especially in kitchen appliances, home cleaning and air-conditioning.

In 2014, Xiaomi allied with Midea to facilitate its expansion into the smart home appliance market.

 Within the framework of this alliance, Xiaomi acquired 1,288% of Midea shares, and From the collaboration between these two outstanding brands, some very interesting products have emerged.and Midea M7 and Midea M7 Pro, two robots with a "very Xiaomi" aesthetic, which offer high construction quality, high performance in all its sections.

Both models vacuum and mop, have laser navigation and one of the highest suction power on the market., in addition to a very reasonable price, making them one of the most interesting alternatives in this competitive segment.

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