We all want to have a pleasant environment at home, with a suitable temperature and cleaner air, and Haverland has been taking care of the comfort of homes for many years, leading the electric radiator market in Spain for a long time.
Haverland Analysis
Haverland History
The Haverland brand is 100% Spanish, and belongs to Marsan Industrial, a company founded by Joaquín Márquez Sánchez (the company name is based on his surnames), in 1971.
Throughout its more than 50 years of history, the firm has gone through various stages that have allowed it to grow and establish itself as a leader in electric heating in Spain, but also expanding its scope of action to the air purification segment., where it has very interesting devices, such as the AirPure 19 and Pure Air Box, with photocatalytic oxidation and ozone emission.
Marsan Industrial began its journey as a workshop that manufactured parts for the automotive sector, later reorienting itself towards the heating sector, first working for other brands, and then manufacturing their own, with the birth of Haverland.
In the 80s, the growth of the economy allowed the expansion of the company, which was partly slowed down after the entry of Spain into the European Union, due to increased competition, but also allowed the Haverland brand to establish itself in other countries, managing to multiply its turnover by five in 15 years.
Radiator assembly line
After the crisis in the real estate sector, the radiator segment suffered a significant decline in sales, with various brands disappearing, but Haverland reinforced its leadership and increased exports, especially in the United Kingdom, a competitive market that today accounts for 40% of the group's turnover..
The company's constant innovation and The search for solutions that make users' lives easier and more comfortable has led them to create automated products., with which it is not necessary to interact, such as radiators with GPS that turn on when the user is at home, or with presence detection and a learning algorithm that allows them to adapt to the users' schedules.
The expansion of markets and into other segments, such as air purification, has allowed the company to continue leading the sector in Spain, but also with a significant presence in 30 countries on five continents.
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