To talk about the Greenworks brand is to talk about one of the world leaders in the field of batteries. Greenworks has two lines of business, one oriented to the domestic field and the other to the industrial/commercial field., and as a result of this duality it has high manufacturing standards for its devices.
Greenworks Analysis
Greenworks History
Greenworks is a brand created in 2009 by Globe Group, a Chinese company that has more than 4.000 employees in its various manufacturing, purchasing, sales, logistics, finance and R&D functions.
Globe Group was founded in 2004, and has its headquarters in Changzhou, and various branches in the United States, Canada, France, Germany, Sweden, Hong Kong and Vietnam.
Globe Group Headquarters
In 2006, he developed an agreement with The Homelite brand to work for Home Depot., one of the most important DIY chains in the United States.
In 2008 it positioned itself as the largest supplier of electric pressure washers in the North American market.
In 2009 he created Greenworks, quickly becoming the first manufacturer of garden tools with lithium batteries in China, replacing those that use gasoline., for its health and environmental benefits and cost savings, becoming the first manufacturer to offer a complete line of 40V garden tools.
Greenworks Factory
In the following years, the business grew and received investments from the German giant Stihl in 2016., which allowed Globe Group to increase its R&D capabilities, creating factories with a high degree of automation.
In 2018 it introduced the line of lawnmower robots, in addition to enhancing garden equipment with a driver and lithium battery, for commercial land.
Vibration, sound and durability tests
Globe Group has 6 lines of business:
Professional lawn mower
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