Rowenta's Most Wanted

sled vacuum cleaners

In the world of vacuum cleaners, Rowenta is one of the reference brands, due to its quality and the characteristics of its products. The German brand offers a wide range of sled-type vacuum cleaners, many of them silent (68 decibels or less). In addition, they have very complete equipment, which usually includes a specific brush for parquet.

broom vacuum cleaners

It also stands out in the section of stick vacuum cleaners, where offers a wide variety of devices that stand out for their flexibility, thanks to the articulated tube that allows them to reach four times further than other models.

In addition, its new range of versatile Air Force Flex vacuum cleaners has achieved great success, with new generation digital motors and the possibility of articulating the tube, to reach places where other devices cannot reach; They can even add scrubbing capacity thanks to the head Aqua Head.

The brand has also renewed its successful Air Force Flex range with the new X-Force Flex, which takes advantage of all the knowledge and experience of the brand to offer more technological and easy-to-use devices.

Vacuum robots

And as it could not be otherwise, Rowenta also has a notable presence in robot vacuum cleaners, where it has positioned itself as one of the main brands on the market in Spain, thanks to its Explorer models.

Now the brand has released new Explorer models with advanced capabilities, on par with the best, like the Rowenta Explorer Series 75 or the Explorer Series 95, with intelligent navigation based on a laser sensor + TOF sensor that provides fluid, efficient and furniture-friendly navigation.

Rowenta Purifiers

The German brand has a extensive experience and knowledge in the field of home cleaning and particle filtering, which allows you to have a very interesting range of air purifiers.

Among other devices, it has models highly appreciated by the market like those connectable to an app Intense Pure Air Connect XL y Pure Air Genius Connect, or the spectacular Eclipse 2 in 1, with a purification and ventilation function, and a design that leaves no one indifferent.

Rowenta's story

Rowenta is a German company founded in 1884 by Robert Weintraud, initially as Weintraud & Co GmbH. Since 1988, it belongs to the French group SEB, which brings together other brands, such as Krups, Moulinex and Tefal.

The company began its journey by manufacturing office equipment, smoking accessories, lamps and watches. In 1909, it acquired its current name, inspired by that of its founder.

The quality of its devices favored the consolidation and growth of the company, which began in the world of household appliances.

In 1949 he brought to the market the first thermostatically controlled iron with ceramic heating elements.

In the 60s and 70s, it continued to increase its product portfolio, entering the world of coffee makers and vacuum cleaners., both the classic sled and broom vacuum cleaners, which already included their characteristic triangular head. In addition, it also launched other cleaning-related devices on the market, such as polishers and steam cleaners.

Ecology and sustainability, among its main values

Among its values ​​is ecology. For this reason, the company has partnered with WWF (one of the most important nature conservation organizations in the world), to place ecological design among the fundamental pillars of its products.

Rowenta demonstrates this interest in ecology and waste reduction with the ccommitment that Rowenta products can be repaired in Europe for a minimum of 10 years, so you don't have to throw away an appliance simply because a part doesn't work.

In its warehouse located in France, more than 15.000 square meters are dedicated to the storage of parts, with 40.000 references and more than 5,7 million parts, to guarantee their availability in case they are needed.

The cost of spare parts rates has dropped by 30% since 2012, and more than 95% of the products marketed by the SEB Group in Europe since 2016 are repairable. The cost of repair is usually cheaper than purchasing a new product, and in this way we contribute to the circular economy and environmental conservation, without wasting resources..

Rowenta ecological commitment

Rowenta's ecological commitment is based on 3 pillars:

Rowenta Technical Service

This repairability policy, favorable to environmental conservation, is complemented by a design that facilitates simple disassembly and assembly of the products and with a very extensive technical assistance network, more than 6.500 authorized points throughout Europe.

Rowenta today

Rowenta is a multinational integrated into the SEB group, whose origin dates back to 1857. Rowenta offers a wide variety of small appliances:

• For clothing care (irons, ironing centers, steam brushes...).
• The environment (fans, heating, air purifiers, dehumidifiers, etc.).
• For the kitchen (coffee makers, juicers, toasters...).
• In the field of personal care (hair clippers, epilators, dryers, etc.).
• And, of course, vacuum cleaners.

In this section, Rowenta has a wide variety of sled-type vacuum cleaners, with and without a bag. Additionally (in part, because of that association with WWF), is one of the leading companies in the aspirators silent or low noise.

Traditionally, it has stood out in the section of broom vacuum cleaners., with a wide variety of devices that incorporate its characteristic delta mouthpiece, in the shape of a triangle.

He especially highlights his Air Force Flex and X-Force Flex stick vacuum cleaner lines, which include an articulated tube, which provides them with the necessary flexibility to reach complicated areas, such as under furniture or beds.

Within this range, its top of the range stands out with special brilliance, the Air Force Flex 760, a vacuum cleaner capable of competing with the traditional leader in this segment, Dyson V11, and even surpass it in some aspects, becoming one of the best stick vacuum cleaners that can be bought today, or the new X-Force Flex 11.60, a powerful, complete vacuum cleaner with a very modern and technological design.

In addition, it has various hand-held vacuum cleaners, and a broom and mop vacuum cleaner with steam (clean & steam). This interesting device, in addition to functioning as a powerful vacuum cleaner with cyclonic technology, has a steam washing function and easy-to-change microfiber mops.

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